{"id":230,"date":"2015-06-16T08:49:00","date_gmt":"2015-06-16T07:49:00","guid":{"rendered":"https:\/\/spravodajstvo24.sk\/?p=230"},"modified":"2015-06-30T17:39:30","modified_gmt":"2015-06-30T16:39:30","slug":"stany-pred-letom-zdrazeli-o-25-e-shopy-outdoorove-vybavenie-takmer-nezlacnuju","status":"publish","type":"post","link":"https:\/\/spravodajstvo24.sk\/?p=230","title":{"rendered":"Stany pred letom zdra\u017eeli o 2,5 %, e-shopy outdoorov\u00e9 vybavenie takmer nezlac\u0148uj\u00fa"},"content":{"rendered":"<p><strong>Cena stanov v\u00a0slovensk\u00fdch e-shopoch pred letnou sez\u00f3nou vzr\u00e1stla o\u00a02,5 %. Stan pre dvoch je mo\u017en\u00e9 k\u00fapi\u0165 v\u00a0priemere za 169 eur. Poukazuje na to anal\u00fdza slu\u017eby Karsa Monitor, ktor\u00e1 sledovala ceny tovaru v\u00a0tuzemsk\u00fdch internetov\u00fdch obchodoch s\u00a0outdoorov\u00fdm tovarom. V\u00fdsledky merania preuk\u00e1zali, \u017ee slovensk\u00ed predajcovia nepracuj\u00fa s\u00a0cenou. Star\u0161ie modely stanov, batohov alebo spac\u00e1kov ost\u00e1vaj\u00fa nezlacnen\u00e9.<\/strong><\/p>\n<p>V\u00a0r\u00e1mci anal\u00fdzy slu\u017eby Karsa Monitor bolo po dobu viac ako 200 dn\u00ed sledovan\u00fdch 13\u00a0340 produktov z\u00a0kateg\u00f3rie \u0161portov\u00e9ho vybavenia pre kempovanie. Z\u00a0monitoringu cien vyplynulo, \u017ee tuzemsk\u00ed internetov\u00ed predajcovia nezoh\u013ead\u0148uj\u00fa sez\u00f3nnos\u0165 a\u00a0vek produktu. Outdoorov\u00fd tovar toti\u017e zlac\u0148uj\u00fa len \u00faplne minim\u00e1lne. V\u00fdraznej\u0161\u00ed pokles cien bolo mo\u017en\u00e9 zaregistrova\u0165 len v\u00a0pr\u00edpade batohov, ktor\u00e9 po\u010das sledovan\u00e9ho obdobia zlacneli o\u00a07,4 %. V\u00a0pr\u00edpade spac\u00edch vakov to bolo len 1,6 % a\u00a0v\u00a0kateg\u00f3rii stanov do\u0161lo dokonca k\u00a0priebe\u017en\u00e9mu zdra\u017eovaniu, a\u00a0to o\u00a02,5 %.<\/p>\n<p><em>\u201eBe\u017enou praxou zahrani\u010dn\u00fdch obchodov je, \u017ee po uveden\u00ed na trh nov\u00e9ho v\u00fdrobku je v\u00fdrazne zlacnen\u00fd star\u0161\u00ed model a\u00a0predajcovia sa tak zbavia skladov\u00fdch z\u00e1sob. V\u00a0tuzemsku toto pravidlo neplat\u00ed. Predajcovia nepracuj\u00fa s\u00a0cenou a\u00a0\u010dasto pred\u00e1vaj\u00fa star\u00e9 modely \u0161portov\u00e9ho vybavenia za st\u00e1le rovnak\u00e9 deti,\u201c<\/em> uviedol Michal Je\u017eek, riadite\u013e spolo\u010dnosti Karsa Technologies, ktor\u00e1 pon\u00faka prev\u00e1dzkovate\u013eom e-shopov modern\u00fd cloudov\u00fd n\u00e1stroj Karsa Monitor pre anal\u00fdzu cien produktov v\u00a0re\u00e1lnom \u010dase.<em> \u201eSlovensk\u00ed z\u00e1kazn\u00edci, ktor\u00ed sa chc\u00fa vybavi\u0165 na kempovanie, preto nemusia vy\u010dk\u00e1va\u0165 na obdobie posez\u00f3nnych zliav, preto\u017ee cena v\u00e4\u010d\u0161iny produktov ost\u00e1va rovnak\u00e1,\u201c<\/em> doplnil Je\u017eek.<\/p>\n<p>Ponuka stanov na slovenskom on-line trhu je \u0161irok\u00e1 a\u00a0zah\u0155\u0148a tovar od mno\u017estva renomovan\u00fdch v\u00fdrobcov. Anal\u00fdza Karsa Monitoru uk\u00e1zala, \u017ee dvojmiestne stany sa na internete pred\u00e1vaj\u00fa v\u00a0priemere za 169 eur. V\u00a0pr\u00edpade stanov pre \u0161tyri osoby je priemern\u00e1 cena v\u00a0e-shopoch 235 eur a\u00a0pre \u0161es\u0165 os\u00f4b 362 eur. Na trhu s\u00fa dostupn\u00e9 r\u00f4zne varianty stanov pod\u013ea charakteru vyu\u017eitia. <em>\u201eAk kupujete stan na pe\u0161iu t\u00faru a\u00a0budete ho preva\u017ene nosi\u0165 na chrbte, dajte rad\u0161ej prednos\u0165 od\u013eah\u010den\u00fdm variantom pre jednu a\u017e dve osoby. Po\u010d\u00edtajte v\u0161ak s\u00a0t\u00fdm, \u017ee ultra\u013eahk\u00e9 stany s\u00fa kv\u00f4li vyu\u017eitiu \u0161peci\u00e1lnych technol\u00f3gi\u00ed n\u00e1kladnej\u0161ie a\u00a0materi\u00e1l nemus\u00ed to\u013eko vydr\u017ea\u0165. Ak sa chyst\u00e1te na rodinn\u00fd v\u00fdlet a\u00a0stan d\u00e1te do auta, tak v\u00e1s v\u00e1ha nemus\u00ed zauj\u00edma\u0165 a\u00a0zamerajte sa sk\u00f4r na \u013eahk\u00fa manipul\u00e1ciu,\u201c<\/em> podotkol na margo v\u00fdberu stanov Michal Je\u017eek zo spolo\u010dnosti Karsa Technologies.<\/p>\n<p>Pri kupovan\u00ed spacieho vaku v slovensk\u00fdch e-shopoch by si z\u00e1kazn\u00edk mal pripravi\u0165 priemerne 170 eur. \u0160portov\u00fd batoh vyjde v\u00a0priemere 74 eur, ceny sa v\u00a0pr\u00edpade najzn\u00e1mej\u0161\u00edch zna\u010diek pohybuj\u00fa od 54 do 104 eur. Modern\u00fd batoh na turistiku je \u0161tandardne vybaven\u00fd pl\u00e1\u0161tenkou a\u00a0reflexn\u00fdmi bezpe\u010dnostn\u00fdmi prvkami. Pod\u013ea odborn\u00edkov je najd\u00f4le\u017eitej\u0161\u00edm parametrom outdoorov\u00e9ho batohu kvalita bedrov\u00e9ho p\u00e1su, ktor\u00fd pom\u00e1ha lep\u0161ie rozlo\u017ei\u0165 v\u00e1hu n\u00e1kladu na cel\u00e9 telo a\u00a0prispieva k\u00a0uvo\u013eneniu ramien. Ramenn\u00e9 popruhy by tak mali by\u0165 dostato\u010dne \u0161irok\u00e9 a\u00a0tuh\u00e9. Na trhu s\u00fa dostupn\u00e9 aj ultra\u013eahk\u00e9 batohy, ktor\u00e9 tieto parametre nesp\u013a\u0148aj\u00fa a\u00a0preto nie s\u00fa vhodn\u00e9 na nosenie v\u00e4\u010d\u0161\u00edch z\u00e1\u0165a\u017e\u00ed.<\/p>\n<p>Predajcovia \u0161portov\u00e9ho vybavenia pre turistiku a\u00a0kempovanie tradi\u010dne registruj\u00fa najv\u00e4\u010d\u0161\u00ed dopyt tesne pred zah\u00e1jen\u00edm sez\u00f3ny, teda v\u00a0j\u00fani a\u00a0prvom j\u00falovom t\u00fd\u017edni. Pr\u00e1ve do tohto obdobia s\u00fastredia svoje marketingov\u00e9 akcie. <em>\u201eOrganizujeme region\u00e1lne v\u00fdstavy stanov, na ktor\u00fdch m\u00e1 z\u00e1kazn\u00edk mo\u017enos\u0165 si stan detailne prehliadnu\u0165 alebo vysk\u00fa\u0161a\u0165. V\u00a0r\u00e1mci v\u00fdstav pon\u00fakame z\u00e1kazn\u00edkom aj zv\u00fdhodnen\u00e9 ceny stanov alebo spac\u00edch vakov,\u201c<\/em> uviedol Martin Kala\u0161, mana\u017e\u00e9r marketingu a obchodu spolo\u010dnosti Rock Point, ktor\u00fd z\u00e1rove\u0148 upozornil, \u017ee v\u00a0ostatn\u00fdch rokoch za\u010d\u00edna \u0161tart v\u00fdpredajov v\u00a0r\u00e1mci cel\u00e9ho outdoorov\u00e9ho trhu \u010d\u00edm \u010falej, t\u00fdm sk\u00f4r.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cena stanov v\u00a0slovensk\u00fdch e-shopoch pred letnou sez\u00f3nou vzr\u00e1stla o\u00a02,5 %. Stan pre dvoch je mo\u017en\u00e9 k\u00fapi\u0165 v\u00a0priemere za 169 eur. Poukazuje na to anal\u00fdza slu\u017eby Karsa Monitor, ktor\u00e1 sledovala ceny tovaru v\u00a0tuzemsk\u00fdch internetov\u00fdch obchodoch s\u00a0outdoorov\u00fdm tovarom. V\u00fdsledky merania preuk\u00e1zali, \u017ee&hellip;<\/p>\n<p class=\"more-link-p\"><a class=\"more-link\" href=\"https:\/\/spravodajstvo24.sk\/?p=230\">Read more &rarr;<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23],"tags":[],"class_list":["post-230","post","type-post","status-publish","format-standard","hentry","category-cestovanie-2"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/spravodajstvo24.sk\/index.php?rest_route=\/wp\/v2\/posts\/230","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spravodajstvo24.sk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/spravodajstvo24.sk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/spravodajstvo24.sk\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/spravodajstvo24.sk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=230"}],"version-history":[{"count":1,"href":"https:\/\/spravodajstvo24.sk\/index.php?rest_route=\/wp\/v2\/posts\/230\/revisions"}],"predecessor-version":[{"id":231,"href":"https:\/\/spravodajstvo24.sk\/index.php?rest_route=\/wp\/v2\/posts\/230\/revisions\/231"}],"wp:attachment":[{"href":"https:\/\/spravodajstvo24.sk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=230"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/spravodajstvo24.sk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=230"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/spravodajstvo24.sk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=230"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}