{"id":212,"date":"2015-05-04T13:49:41","date_gmt":"2015-05-04T12:49:41","guid":{"rendered":"https:\/\/spravodajstvo24.sk\/?p=212"},"modified":"2015-05-04T13:50:07","modified_gmt":"2015-05-04T12:50:07","slug":"e-shopy-v-prvom-stvrtroku-zlacnovali-hlavne-tablety-ludia-mohli-po-vianociach-usetrit-15-eur","status":"publish","type":"post","link":"https:\/\/spravodajstvo24.sk\/?p=212","title":{"rendered":"E-shopy v prvom \u0161tvr\u0165roku zlac\u0148ovali hlavne tablety, \u013eudia mohli po Vianociach u\u0161etri\u0165 15 eur"},"content":{"rendered":"

\u013dudia, ktor\u00ed po\u010dkali s\u00a0n\u00e1kupom elektroniky a\u017e na prv\u00fd kvart\u00e1l tohto roku, na tom v\u00e4\u010d\u0161inou zarobili. Napr\u00edklad priemern\u00e9 ceny tabletov v\u00a0porovnan\u00ed s\u00a0minuloro\u010dn\u00fdm okt\u00f3brom klesli v marci o 4,9%, \u013eudia tak mohli u\u0161etri\u0165 15 euro. U mobiln\u00fdch telef\u00f3nov boli rozdiely v cene 4,5%. Vypl\u00fdva to z\u00a0v\u00fdsledkov merania slu\u017eby Karsa Monitor, ktor\u00e1 analyzuje ceny tovaru v\u00a0e-shopoch. Ce\u013ek\u00e9 internetov\u00e9 obchody s\u00edce zlac\u0148ovali tovar, volili ale rozdielnu strat\u00e9giu cenotvorby. <\/strong><\/p>\n

Pod\u013ea odborn\u00edkov s\u00fa ceny elektroniky v\u00a0internetov\u00fdch obchodoch v\u00a0prvom \u0161tvr\u0165roku 2015 odrazom poviano\u010dn\u00e9ho obdobia. N\u00e1kupy pred Vianocami generuj\u00fa a\u017e dve tretiny obratu predajcov v\u00a0tomto segmente. \u201eFirmy sa v\u00a0novom roku sna\u017eia pril\u00e1ka\u0165 z\u00e1kazn\u00edkov na ni\u017e\u0161ie ceny. T\u00ed toti\u017e svoju spotrebu uspokojili u\u017e pred Vianocami a\u00a0teraz s\u00fa menej ochotn\u00ed nakupova\u0165,\u201c<\/em> uviedol Michal Je\u017eek, riadite\u013e Karsa Technologies, ktor\u00e1 pon\u00faka prev\u00e1dzkovate\u013eom e-shopov modern\u00fd cloudov\u00fd n\u00e1stroj Karsa Monitor na anal\u00fdzu cien produktov v\u00a0re\u00e1lnom \u010dase. \u201eN\u00e1kup elektroniky je tradi\u010dne najv\u00fdhodnej\u0161\u00ed v\u00a0prvom \u0161tvr\u0165roku. D\u00f4vodom ni\u017e\u0161\u00edch cien v\u00a0prvom kvart\u00e1li je aj \u017eivotn\u00fd cyklus produktu. Doch\u00e1dza toti\u017e k\u00a0prirodzen\u00e9mu poklesu ceny v\u00a0\u010dase, preto\u017ee firmy v\u00e4\u010d\u0161inou uv\u00e1dzaj\u00fa novinky na trh u\u017e v\u00a0okt\u00f3bri,\u201c<\/em> vysvetlil Je\u017eek.<\/p>\n

Miera zlac\u0148ovania sa ale l\u00ed\u0161i pod\u013ea cenovej strat\u00e9gie jednotliv\u00fdch internetov\u00fdch obchodov. Odli\u0161n\u00e1 cenotvorba je zrejm\u00e1 obzvl\u00e1\u0161\u0165 po\u010das viano\u010dn\u00e9ho obdobia a\u00a0na za\u010diatku roku, kedy e-shopy ve\u013emi pru\u017ene reaguj\u00fa na zmenu dopytu. Napr\u00edklad predajca Hej.sk<\/strong> v\u00a0okt\u00f3bri nastavil ni\u017e\u0161iu cenov\u00fa hladinu pon\u00fakan\u00fdch produktov, ktor\u00fa postupne zvy\u0161oval. V\u00a0decembri tak do\u0161lo k\u00a0zn\u00ed\u017eeniu cien priemerne o\u00a01,9 %, ktor\u00e9 vydr\u017ealo do 10. decembra. Cenov\u00e1 hladina sa potom tesne pred Vianocami op\u00e4\u0165 zdvihla o\u00a02,1 %. V\u00a0janu\u00e1ri n\u00e1sledne do\u0161lo k\u00a0skokov\u00e9mu zlacneniu o\u00a03 %.<\/p>\n

Odli\u0161n\u00fd postup pri cenotvorbe zvolil internetov\u00fd obchod Shark.sk<\/strong>, ktor\u00fd ceny pred Vianocami nav\u00fd\u0161il len minim\u00e1lne a\u00a0obdobn\u00fa cenov\u00fa hladinu len s\u00a0miernym poklesom udr\u017eiaval a\u017e do konca marca. Na rozdielne strat\u00e9gie obchodov pouk\u00e1zala anal\u00fdza B2B aplik\u00e1cie Karsa Monitor, ktor\u00e1 pre potreby predajcov porovn\u00e1va ceny tovaru v\u00a0e-shopoch.<\/p>\n

\u201eNa uveden\u00fdch obchodoch je vidie\u0165, \u017ee ka\u017ed\u00fd internetov\u00fd obchod vol\u00ed podobn\u00fa strat\u00e9giu a upravuje cenu skokovo, napr\u00edklad na z\u00e1klade zmeny kurzu eura,\u201c<\/em> komentuje strat\u00e9gie jednotliv\u00fdch obchodov V\u00e1clav Lorenc zo spolo\u010dnosti Pricewise, ktor\u00e1 sa zaober\u00e1 poradenstvom v\u00a0oblasti cenotvorby a\u00a0marketingu.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u013dudia, ktor\u00ed po\u010dkali s\u00a0n\u00e1kupom elektroniky a\u017e na prv\u00fd kvart\u00e1l tohto roku, na tom v\u00e4\u010d\u0161inou zarobili. Napr\u00edklad priemern\u00e9 ceny tabletov v\u00a0porovnan\u00ed s\u00a0minuloro\u010dn\u00fdm okt\u00f3brom klesli v marci o 4,9%, \u013eudia tak mohli u\u0161etri\u0165 15 euro. U mobiln\u00fdch telef\u00f3nov boli rozdiely v cene…<\/p>\n

Read more →<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-212","post","type-post","status-publish","format-standard","hentry","category-ekonomika"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/spravodajstvo24.sk\/index.php?rest_route=\/wp\/v2\/posts\/212","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spravodajstvo24.sk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/spravodajstvo24.sk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/spravodajstvo24.sk\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/spravodajstvo24.sk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=212"}],"version-history":[{"count":1,"href":"https:\/\/spravodajstvo24.sk\/index.php?rest_route=\/wp\/v2\/posts\/212\/revisions"}],"predecessor-version":[{"id":213,"href":"https:\/\/spravodajstvo24.sk\/index.php?rest_route=\/wp\/v2\/posts\/212\/revisions\/213"}],"wp:attachment":[{"href":"https:\/\/spravodajstvo24.sk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=212"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/spravodajstvo24.sk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=212"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/spravodajstvo24.sk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=212"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}